http://www.ofm.gov.on.ca/english/Publications/Guardian/2005/images/playground.jpg
Image 1 - Wotton's Definition
http://www.digitaltrends.com/mobile/samsung-epic-4g-coming-to-sprint-august-31/
Wednesday, September 1, 2010
IAR 222, RC1 Images
Image 4 - Happiness
http://www.ofm.gov.on.ca/english/Publications/Guardian/2005/images/playground.jpg
Image 1 - Wotton's Definition
http://www.digitaltrends.com/mobile/samsung-epic-4g-coming-to-sprint-august-31/
http://www.ofm.gov.on.ca/english/Publications/Guardian/2005/images/playground.jpg
Image 1 - Wotton's Definition
http://www.digitaltrends.com/mobile/samsung-epic-4g-coming-to-sprint-august-31/
IAR 222, RC1
E. Billie Matthews
IAR 222-01
Comprehension I
09.01.2010
1. Wotton’s definition
“In architecture, as in all operative arts, the end must direct the operation. The end is to build well. Well building hath three conditions: commodity, firmness and delight.” – Sir Henry Wotton
A cellular communication device satisfies Wotton’s definition of commodity, firmness and delight. For instance, the Samsung Epic 4G, is built well and the end product directs its operation. Commodity refers to the functionality of an object or building. It is easily noted that this object is designed as a telecommunication mechanism. It meets and then exceeds this primary function. It not only allows a relay of conversation, it expands its use to include text messaging, instant messaging and email. This phone also exhibits firmness. Its separate parts, both mechanical & technical, serve as a one cohesive item. This cohesion provides stability which further enhances its functionality. Finally, the Samsung Epic 4G, is a delight. Although this can be interpreted in many different ways, this object offers the user an enjoyable feeling. The user has immediate access to the outside world. This includes access to others, sports, financial information, media and fun and games.
http://www.digitaltrends.com/mobile/samsung-epic-4g-coming-to-sprint-august-31/
2. Cultural precedents
In looking at the second contemporary textile illustration, a heavy eastern influence can be noted from the fabric detail. The material seems to be directly reflective of Japanese paintings, furnishing, textiles and art. Japanese influence is suggestive in the brightness in selection of color. Furthermore, the use of asymmetry in the pattern is reminiscent of Japanese art. The design is very naturalistic, detailing flowers and ribbons. The botanical motif is further accentuated by geometric artistry that swirls and encloses the flowers. The pattern is random, yet unique calm. It’s high-style, but easily communicates openness and availability.
3. Space
America is an individualistic country. This is relayed in the polarized economy, the geography of most of its municipalities, the varying structure of the legal system and in everyday life. While many cultures are collectivistic, we desire a set amount of personal space. Space with regards to IAR 222, is abundant. No student seems to delight in the excessive amount of space. Each fights to further space themselves and their property out. After learning that seating was assigned, a higher appreciation of space was developed. Instead of chairs and rows to mark personal space, inches separate one student from another. What was once taken for granted is now a hot commodity. I’m sure the entire class would agree that those seated in the end seats are the ‘lucky’ ones.
4. Happiness
An architecture of happiness does not exist. The satisfaction or elation we receive from architecture is relative, varied and temporary.
“But sensitivity to architecture also has its more problematic aspects. If one room can alter how we feel, if our happiness can hang on the colour of walls or the shape of a door, what will happen to us in most of the places we’re forced to look at and inhabit?” de Botton, p. 13
A simple picture of a child’s playground exudes happiness. It conjures images of children hard at play, their laughter and joy rebounding off the swings or echoing through the air.
http://www.ofm.gov.on.ca/english/Publications/Guardian/2005/images/playground.jpg
IAR 222-01
Comprehension I
09.01.2010
1. Wotton’s definition
“In architecture, as in all operative arts, the end must direct the operation. The end is to build well. Well building hath three conditions: commodity, firmness and delight.” – Sir Henry Wotton
A cellular communication device satisfies Wotton’s definition of commodity, firmness and delight. For instance, the Samsung Epic 4G, is built well and the end product directs its operation. Commodity refers to the functionality of an object or building. It is easily noted that this object is designed as a telecommunication mechanism. It meets and then exceeds this primary function. It not only allows a relay of conversation, it expands its use to include text messaging, instant messaging and email. This phone also exhibits firmness. Its separate parts, both mechanical & technical, serve as a one cohesive item. This cohesion provides stability which further enhances its functionality. Finally, the Samsung Epic 4G, is a delight. Although this can be interpreted in many different ways, this object offers the user an enjoyable feeling. The user has immediate access to the outside world. This includes access to others, sports, financial information, media and fun and games.
http://www.digitaltrends.com/mobile/samsung-epic-4g-coming-to-sprint-august-31/
2. Cultural precedents
In looking at the second contemporary textile illustration, a heavy eastern influence can be noted from the fabric detail. The material seems to be directly reflective of Japanese paintings, furnishing, textiles and art. Japanese influence is suggestive in the brightness in selection of color. Furthermore, the use of asymmetry in the pattern is reminiscent of Japanese art. The design is very naturalistic, detailing flowers and ribbons. The botanical motif is further accentuated by geometric artistry that swirls and encloses the flowers. The pattern is random, yet unique calm. It’s high-style, but easily communicates openness and availability.
3. Space
America is an individualistic country. This is relayed in the polarized economy, the geography of most of its municipalities, the varying structure of the legal system and in everyday life. While many cultures are collectivistic, we desire a set amount of personal space. Space with regards to IAR 222, is abundant. No student seems to delight in the excessive amount of space. Each fights to further space themselves and their property out. After learning that seating was assigned, a higher appreciation of space was developed. Instead of chairs and rows to mark personal space, inches separate one student from another. What was once taken for granted is now a hot commodity. I’m sure the entire class would agree that those seated in the end seats are the ‘lucky’ ones.
4. Happiness
An architecture of happiness does not exist. The satisfaction or elation we receive from architecture is relative, varied and temporary.
“But sensitivity to architecture also has its more problematic aspects. If one room can alter how we feel, if our happiness can hang on the colour of walls or the shape of a door, what will happen to us in most of the places we’re forced to look at and inhabit?” de Botton, p. 13
A simple picture of a child’s playground exudes happiness. It conjures images of children hard at play, their laughter and joy rebounding off the swings or echoing through the air.
http://www.ofm.gov.on.ca/english/Publications/Guardian/2005/images/playground.jpg
Tuesday, November 4, 2008
The Humor Appeal – The Good, The Bad & The Ugly
Burger King – Mushroom & Swiss
This ad uses humor as an appeal. The commercial unfolds with two gentlemen lightly strumming the guitar and singing to a third man. The third man, in the background, is begging is wife for forgiveness as she tosses his belongings out the window. The singers humorously encourage the distressed man that eating will solve his problem. Particularly, Burger King’s new Shroom & Swiss.
The commercial is humorous based on the unbalanced style of dress showcased, jovial actions during a stressing period and the inadequate solution to huge problem. This commercial is funny and it attracts attention and persuades the onlooker to purchase a new sandwich.
Alltel – Chad You’re A Dingdong
This ad makes good use of humor. Humor makes the commercial more comprehensive and therefore works better to illustrate the point. The viewer is able to put the concepts into perspective and enjoy a great commercial. One memorable Alltel commercial shows four wireless providers ganging up on one. Chad from Alltel, is taunted and called a “ding-dong” because he let his customers share minutes. These bullies don’t seem to realize that the joke is on them.
This works on many levels. The nature of the product makes the appropriateness of using humor. Humor works with established products well and it further creates brand awareness.
AT&T – Rollover Minutes
This ad utilizes humor as its appeal. However, there is no correlation between rollover minutes and humor. So there is a disconnect in the concept and the appeal. Humor works against the product. The viewer can easily remember the commercial but forgets the product.
AT&T’s newest commercial is very cute. Two brothers fight over rollover minutes, and the mom mixes them together. After she scatters the old and new minutes she instructs them to choose. The commercial hopes to increase product use, but it doesn’t remind you why.
Sonics – Food Math
This ad makes use of humor. But unfortunately the commercial is stupid. The ads are memorable, but the humor isn’t relevant. The humor doesn’t enhance source creditability, but it doesn’t altogether harm comprehension. The humor is dry and infrequent which subtracts from its usefulness.
Two guys sit in a car and discuss breakfast sandwiches. They both agree that Sonics is so good and fulfilling that you’re actually eating more than you paid for. So they proceed to do burger math. This is yet another cute commercial. However, the humor is distracting from the message. In this case the audience hears the message but forgets the content.
Burger King – Mushroom & Swiss
This ad uses humor as an appeal. The commercial unfolds with two gentlemen lightly strumming the guitar and singing to a third man. The third man, in the background, is begging is wife for forgiveness as she tosses his belongings out the window. The singers humorously encourage the distressed man that eating will solve his problem. Particularly, Burger King’s new Shroom & Swiss.
The commercial is humorous based on the unbalanced style of dress showcased, jovial actions during a stressing period and the inadequate solution to huge problem. This commercial is funny and it attracts attention and persuades the onlooker to purchase a new sandwich.
Alltel – Chad You’re A Dingdong
This ad makes good use of humor. Humor makes the commercial more comprehensive and therefore works better to illustrate the point. The viewer is able to put the concepts into perspective and enjoy a great commercial. One memorable Alltel commercial shows four wireless providers ganging up on one. Chad from Alltel, is taunted and called a “ding-dong” because he let his customers share minutes. These bullies don’t seem to realize that the joke is on them.
This works on many levels. The nature of the product makes the appropriateness of using humor. Humor works with established products well and it further creates brand awareness.
AT&T – Rollover Minutes
This ad utilizes humor as its appeal. However, there is no correlation between rollover minutes and humor. So there is a disconnect in the concept and the appeal. Humor works against the product. The viewer can easily remember the commercial but forgets the product.
AT&T’s newest commercial is very cute. Two brothers fight over rollover minutes, and the mom mixes them together. After she scatters the old and new minutes she instructs them to choose. The commercial hopes to increase product use, but it doesn’t remind you why.
Sonics – Food Math
This ad makes use of humor. But unfortunately the commercial is stupid. The ads are memorable, but the humor isn’t relevant. The humor doesn’t enhance source creditability, but it doesn’t altogether harm comprehension. The humor is dry and infrequent which subtracts from its usefulness.
Two guys sit in a car and discuss breakfast sandwiches. They both agree that Sonics is so good and fulfilling that you’re actually eating more than you paid for. So they proceed to do burger math. This is yet another cute commercial. However, the humor is distracting from the message. In this case the audience hears the message but forgets the content.
Tuesday, October 28, 2008
Creative Brief – Cadillac or Cup holders
Client Info: Cadillac
Prepared and approved: Advertising and Marketing Department for Cadillac’s 2008 line.
Background overview: In the spring of 2008, Cadillac launched a new campaign, with a little assistance from a few gorgeous celebrities. These advertisements were created to entice a different type of customer. One that is less likely to buy a bulky, gas guzzling SUV - A young, intelligent and sexy female.
One commercial asks the potential buyer, “When you turn your car on…, does it return the favor?” My favorite, a commercial with Sofia Vergara, entails the reasons the “average” woman purchases a car - cup holders. While this may ring true, Cadillac wants to introduce you to a new woman. Cadillac wants the woman who wants all that only Cadillac can offer, not what most standard cars offer. “Maybe the researchers need to talk to a different kind of woman”.
Objective: To sell cars to women who seek more than simple features.
Audience: Sophisticated female drivers. With these possible attributes:
Over 25
Upper class income
Middle to upper class social status
Collegiate education
Independent in style and thought process
Independent thinker
self-sufficient
Single most important thing we want to said: Real women value sustenance not, just visual stimuli or “small conveniences in life”.
Supporting rational or emotional reasons to act or believe: Regardless to how ridiculous of a deal breaker cup holders may seem, Cadillac wants the woman to step away from the boring, common misconceptions of women and cars.
Cadillac is trying to appeal to the sensible side of women. A luxury purchase, such as an SUV, should be made out of lust not love.
http://www.youtube.com/watch?v=BDGg-ZqV4xM
Client Info: Cadillac
Prepared and approved: Advertising and Marketing Department for Cadillac’s 2008 line.
Background overview: In the spring of 2008, Cadillac launched a new campaign, with a little assistance from a few gorgeous celebrities. These advertisements were created to entice a different type of customer. One that is less likely to buy a bulky, gas guzzling SUV - A young, intelligent and sexy female.
One commercial asks the potential buyer, “When you turn your car on…, does it return the favor?” My favorite, a commercial with Sofia Vergara, entails the reasons the “average” woman purchases a car - cup holders. While this may ring true, Cadillac wants to introduce you to a new woman. Cadillac wants the woman who wants all that only Cadillac can offer, not what most standard cars offer. “Maybe the researchers need to talk to a different kind of woman”.
Objective: To sell cars to women who seek more than simple features.
Audience: Sophisticated female drivers. With these possible attributes:
Over 25
Upper class income
Middle to upper class social status
Collegiate education
Independent in style and thought process
Independent thinker
self-sufficient
Single most important thing we want to said: Real women value sustenance not, just visual stimuli or “small conveniences in life”.
Supporting rational or emotional reasons to act or believe: Regardless to how ridiculous of a deal breaker cup holders may seem, Cadillac wants the woman to step away from the boring, common misconceptions of women and cars.
Cadillac is trying to appeal to the sensible side of women. A luxury purchase, such as an SUV, should be made out of lust not love.
http://www.youtube.com/watch?v=BDGg-ZqV4xM
Friday, June 6, 2008
Wednesday, May 28, 2008
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